Do sexy looks sell ?

An Italian company uses sexy models -some of them- to promote coffins. A bit odd I would say. No ?

Via (Dutch link)

Marketing

On April 25, 1792, the official executioner of the French Revolution, Charles-Louis Sanson, said of the guillotine (named after Joseph Ignace Guillotin):

Today the machine invented for the purpose of decapitating criminals sentenced to death will be put to work for the first time. Relative to the methods of execution practised heretofore, this machine has several advantages. It is less repugnant: no man’s hands will be tainted with the blood of his fellow being, and the worst of the ordeal for the condemned man will be his own fear of death, a fear more painful to him than the stroke which deprives him of life.